The Slideshow of Luxovis and World Class Luxury
Scroll Position Contacts
The Contacts of the luxury item
Contacts
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Shops & Boutiques
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Fendi Beijing
Type: Store Location: SB103A, Beijing, , China Address: 1 JIAN GUO MEN WAI AVENUE UNIT |
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Shops & Boutiques
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Fendi Beijing
Type: Store Location: SB103A Beijing Address: 1 JIAN GUO MEN WAI AVENUE UNIT |
Scroll Position Overview
Overview of the luxury item
Overview
Fendi was established in 1925, when husband and wife Edoardo and Adele Fendi opened a leather and fur boutique with its own in-house workshop on Via del Plebiscito in the center of Rome. With business thriving, Edoardo and Adele expanded with another shop on Via Piave in 1932. In 1946, the couple’s children began to join the family business, starting with the eldest, Paola, going to work at the age of fifteen. Soon followed Carla, Anna, France and Alda.
The biggest move in Fendi’s development as a major Italian luxury fashion brand was yet to come: the flagship store. A movie theater on Via Borgognona was about to be torn down and Adele, an active urban preservationist, protested to the owner. The owner replied “Why don’t you buy it, Signora Fendi?” and so she did, providing the perfect space for the fashion house’s flagship. Today, there are five Fendi boutiques on Via Borgognona alone: leather goods, fur, shoes, luggage and ready-to-wear.
Shops & Boutiques
